Kalitta Motorsports announced today in advance of the Performance Racing Industry Trade Show the addition of Osborn, the world’s largest and most complete solution provider of high-quality surface treatment and finishing products, as a major associate sponsor to the multi-time NHRA world championship team.
Osborn will be prominently featured on Doug Kalitta’s Top Fuel dragster for five NHRA Mello Yello Drag Racing Series national events in 2020. In addition to the race car exposure, Osborn will participate in Kalitta Motorsports’ dynamic business-to-business program and participate in a variety of marketing and social media initiatives.
“The addition of Osborn to the Kalitta Motorsports marketing program continues to show the value of the NHRA, as well as our business-to-business strength and commitment,” said Chad Head, General Manager, Kalitta Motorsports. “Everyone at Kalitta prides themselves on delivering excellence on the race track and in the pits. For years we have devoted time and energy to work with the best partners; Osborn and its high performance products are a welcome addition to the Kalitta Motorsports team.”
The Osborn logo will be positioned prominently on Doug Kalitta’s Top Fuel Dragster during the Spring Nationals in Houston, Texas, on April 17-19; the Thunder Valley Nationals in Bristol, Tenn. on June 19-21; the Route 66 Nationals at Route 66 Raceway outside Chicago on July 10-12; the U.S. Nationals in Indianapolis, Ind., on September 4-7; and the Las Vegas Nationals held at The Strip at Las Vegas Motor Speedway, on October 29-Nov. 1.
Osborn will host guests in the Kalitta VIP pit-side hospitality and will be included in Kallita media releases as well as on-track announcements. Osborn also has plans to utilize the Kalitta Motorsports relationship for a season-long industry promotion. Additionally, Osborn and Kalitta Motorsports will create and distribute social media content providing fans a behind-the-scenes look at the race-day experience, including how Osborn products stand out in the tough motorsports environment.
“As long-time supporters of the drag racing community, we are excited to extend our participation through our new partnership with Kalitta Motorsports, as well as our continued partnership with Pro Stock motorcycle drag racer Andie Rawlings and Team [email protected],” says Tim Ebner, VP of Marketing and Product Management. “Our brand and products are the perfect fit with the high-performance demands of drag racing.”
Founded in 1887, Osborn is the world’s leading supplier of surface treatment solutions and high-quality finishing tools for hundreds of industrial and commercial applications such as metal finishing, honing and surface polishing. Osborn has operations in 12 countries and serves customers in more than 100 countries. For more information, visit osborn.com.